My friend and colleague Rachel recently wrote about what we’re calling quiet rehiring: organizations quietly buying back the expertise they thought AI would replace. (If you haven’t read it, go do that.) I read the same articles she did and came away wondering something a little different: Why are so many organizations finding themselves in this position at all? The answer reminded me of Lucy and Ethel at the chocolate factory, standing in front of a conveyor belt moving fast

For many organizations, for many years, the prevailing logic around enterprise technology adoption has centered on selection and implementation: choose the right platform, execute the rollout, and measure utilization. What that framework consistently underestimates though is the variable that most reliably determines whether adoption succeeds or stalls - the quality of the experience employees have when they use the tools. That gap is no longer a peripheral concern. As organi

There's a particular kind of exhaustion that doesn't show up on any engagement survey because it's not really about engagement at all. It's the bone-deep weariness of people who have been asked to change, again, before they've fully landed from the last one. New systems, new structures, new leadership, new priorities. We rinse and repeat and then wonder why no one seems particularly excited about the next big initiative. It's change fatigue. And while it's been around as long